The NFL and its partners are committed to fostering sportsmanship, responsibility, teamwork and other character-building values learned from football. The wealth of resources available to parents, coaches and community leaders ensures that young players get the most out of the game.
American Youth Football (AYF) promotes the wholesome development of youth through their association with adult leaders in football and cheer. Together, the NFL and AYF support 30,000 youth football and cheer squads.
The Boys & Girls Clubs of America (BCG) helps youth reach their full potential as productive, caring and responsible citizens. The NFL and BCG work together to support NFL FLAG leagues across the country. The partnership focuses on building a sustainable model for flag football, developing programs to support girls playing youth football, and training and certifying league administrators and teen flag football officials.
Through video and analytics, Hudl revolutionizes the way high school coaches and student-athletes prepare for and stay ahead of the competition. The NFL and Hudl collaborate to bring Hudl highlights to NFL Network and to recognize the weekly high school NFL Way to Play Award recipient. The partnership recently expanded to include providing one NFL Game Pass subscription, free of charge, to every varsity high school football program using Hudl services. Sign-up here by October 31.
The National Association of Football Coaches (AFCA) provides educational resources, networking opportunities and national awards for more than 11,000 high school and college members. The NFL and AFCA distribute messaging to high school coaches and put on AFCA's annual coach's conference.
National Federation of State High School Associations
The National Federation of State High School Associations (NFHS) is the national leadership organization for high school sports and performing arts activities. NFHS establishes consistent standards and rules for competition and helps oversee high school sports and activities. The NFL and NFHS collaborate on research to identify participation challenges in each state.
The National Football Foundation (NFF) promotes the power of football to instill leadership, sportsmanship and the drive for academic excellence in young people. The NFL and NFF have a longstanding relationship to support NFF events and its Football Matters campaign.
The NCAA is a member-led organization dedicated to the well-being and lifelong success of college athletes. The NFL and NCAA provide resources to high schools regarding college academic preparedness and eligibility, playing rules information and compliance verification.
New Era is an international lifestyle brand and the official headwear provider of the NFL. New Era provides products at NFL youth football events throughout the country.
The NFL Foundation is a non-profit organization dedicated to improving the lives of those touched by the game of football, including players at all levels and communities across the country. The NFL Foundation provides grants to NFL clubs, players and coaches for youth and high school football programs and leagues, and works with USA Football to provide football development programs throughout the country.
The NFL Legends Community provides programs and resources to former players throughout their transition, helping them live fulfilling lives and stay connected to the game. The Legends Youth Advisory Committee supports the development of youth and high school football initiatives. These Legends share their experiences and insights to help grow the game.
Nike is committed to growing football by creating elevated experiences for youth football players. The NFL and Nike collaborate on the Youth Ambassador program for NFL clubs and the Nike 11-On Initiative, a character-building program.
Outerstuff, a youth apparel brand, is dedicated to helping the NFL improve youth football products. Outerstuff and the NFL partner on products for major NFL Play Football events and NFL FLAG uniforms.
Pop Warner Little Scholars (PWLS) is a non-profit organization that promotes youth football and cheer and dance programs throughout the world. The NFL supports Pop Warner programs, together reaching more than 300,000 participants.
As the world's leading sports hall of fame, the Pro Football Hall of Fame celebrates all who played the game, preserves football’s rich history, honors the contributions of Legends and keeps them connected to the game. Together, the Hall of Fame and the NFL host major youth football events throughout the year.
RCX Sports helps more than one million families each year on their path to play sports in college. RCX Sports is the official operating partner of NFL FLAG, working together with the NFL to grow NFL FLAG participation.
Riddell, one of football's largest football equipment manufacturers, is dedicated to growing football and providing best-in-class equipment for youth and high school football players. The NFL and Riddell collaborate on youth football initiatives throughout the world, including events at the Pro Bowl, Super Bowl and the UK Academy.
The Sports and Fitness Industry Association (SFIA) is a leader in youth sports research. The NFL and SFIA collaborate to help grow youth football participation and connect with other youth and high school sports partners.
As football's national governing body, USA Football is committed to growing football. The NFL and USA Football work together to provide programs for parents, coaches and players that emphasize proper technique and player protection.
Wilson, producer of the official ball of the NFL, is committed to growing football at the grassroots level. Wilson provides footballs for all NFL initiatives and works with the league to create youth football products in celebration of NFL100.
Xenith, a football equipment manufacturer, helps the NFL grow youth and high school football participation. Xenith and the NFL collaborate on NFL FLAG efforts, sports technology, and athlete health and wellness.
