NFL FLAG Debuts “Chase Something” Campaign Spotlighting the Rise of Flag Football and Its Next Generation

With the NFL Flag Championships presented by Toyota happening this weekend, the NFL debuts its newest flag football campaign, “Chase Something”—a bold, exhilarating campaign that highlights the athleticism, drive, and global appeal of flag football.

The video stars NFL player Jayden Daniels (Washington Commanders) and Jordan Chiles (Team USA Olympic Gymnast), along with youth flag football standouts Sophie Guitron (2024 17U Jr. National Team, 2024 NFL Latino Youth Honors winner), Trishelle Tucay (2025 17U Jr. National Team), Mahden Meyers, and Isaiah Flores (Team All Out). Collegiate and elite athletes featured include Ashlea Klam (2025 U.S. National Team), Kodie Fuller (Australia Women’s National Team & NFL/IFAF Global Flag Ambassador), and Janasia Wilson (the first Nike NIL Flag Football athlete).

Created with Zambezi and produced by FIN Studios, “Chase Something” taps into the ambition and determination of athletes chasing their dreams—whether on the field, elevating their game off the field, or aiming for the world’s biggest stage. The film showcases the dedication at the heart of flag football amidst its rise to global prominence and the sport’s journey toward the 2028 Los Angeles Olympic Games. Filmed to emphasize the art of the chase, the camera follows athletes moving toward or away from their goals.

“I know how life-changing it is to represent your country on the world’s biggest stage,” said Jordan Chiles, Team USA Olympic Gymnast. “That opportunity should be accessible to every young athlete, especially girls, who dream big and work hard. Flag football sends such a powerful message that there is a path and I’m proud to be part of a campaign that helps open those doors for the next generation.”

“Every athlete knows the feeling of chasing something bigger than themselves, whether it’s a dream, a goal, or the next level,” said Jayden Daniels of the Washington Commanders. “It’s a feeling I carry with me every time I step on the field. It’s incredible to see how flag football is bringing people together and to be part of a campaign that celebrates that energy and dedication to the sport.”

The 2025 NFL Flag season is expected to be a watershed moment for the sport as it continues to evolve and inspire athletes across the world.

“We’re thrilled to see how far flag football has come — and with its Olympic debut in LA28 on the horizon, there’s no better moment to spotlight the sport’s incredible potential and accessibility,” said Marissa Solis, SVP, Global Brand and Consumer Marketing, NFL. “Chase Something captures that evolution, celebrating athletes who embody the spirit of flag football while inviting others to be part of the movement and build their own legacy. Flag football participation continues to grow rapidly across youth leagues, girls’ high school and college teams, and now on a global scale. Our focus remains on creating more pathways for young athletes to play and compete at higher levels.”

A key NFL priority is building a clear pathway for girls in flag football by expanding opportunities at every level. Sixteen states now sanction girls flag football as a varsity sport, and over 100 colleges across the NCAA, NAIA, and NJCAA offer women’s varsity or club programs, some with scholarship opportunities. Played by an estimated 20 million people in over 100 countries across six continents, flag football is fast, non-contact, and inclusive—welcoming athletes of all ages, genders, and skill levels. Women and girls continue to fuel some of the sport’s fastest growth worldwide.

The NFL Flag Championships presented by Toyota, the world's premiere youth flag football tournament, take place July 17-20 at ForeverLawn Park at the Hall of Fame Village in Canton, Ohio, covered by ESPN, ABC, Disney, and the NFL with 33 hours of coverage from July 18-20. The event will feature 3,000 players and approximately 300 teams of girls and boys from across the country representing all 32 NFL clubs. Sophie Guitron, Mahden Meyers, Isaiah Flores, and Trishelle Tucay—all featured in “Chase Something”—will compete at the Championships.

In October 2023, the International Olympic Committee announced flag football’s inclusion in the 2028 Summer Olympic Games in Los Angeles, placing the sport on the world’s biggest stage. Eight 14u co-ed teams from Australia, Brazil, Canada, China, Germany, Great Britain, Mexico, and Puerto Rico will compete at the 2025 NFL Flag Championships.

For more information about Flag Football, visit NFLFLAG.com to find a league and start your chase today.